Explain the purpose of the role
Start with the work the new colleague will own and the outcomes the team expects. Use a familiar job title and describe everyday responsibilities clearly.
Separate essential and useful skills
A focused list makes the opportunity easier to assess. Distinguish skills needed on day one from those that can be learned. Include salary information, location and working arrangements wherever possible.
Make the application process clear
Explain how to apply and what happens afterwards. Keep the process proportionate to the role and review the description with the hiring team before publishing it.